Greenwash is an environmental claim which is either a fib or a distraction used in packaging, press releases and advertising.
There is now a large increase is Greenwash, The Advertising Standards Authority receives complaints about advertising that cannot live up to the 'greenness' the advertising sells you.
Most Greenwash is due to ignorance and sloppy behaviour rather than malicious intents.
Signs of Greenwash can include a number of things such as; language that only scientist could understand or be able to check. Many advertisments show no proof, this it could be right. But without evidence how it can it be proved right?
Words that also have no clear meaning are a sign of Greenwashing, for example the word eco friendly. Declaring that the company is better than the rest is also a sign.
Greenwash isn't anything new, the scale however it is.
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